I am researching how best to promote my social hub & company-to-be website online and found an interesting fact about how Google indexes sites. It seems that they prioritise sites with unique content, updated recurrently.
Self-promotion and business promotion are not considered high ranking content, which makes it that bit harder to promote a personal or product brand online.
Under this scenario, to successfully promote skills, creative work or a product, an owner would have to find a unique, interesting, related topic, and nurture it into a site that users will come back to regularly.
Its success would depend on how dedicated the owner is to ploughing through the information and maintaining it online. I’m almost referring here to the rare “makes a living out of his hobby” situation.
Cutting edge research that can be published is a good example of what Google would rate “high ranking” content while being easy to maintain often. Other examples would be topic dedicated sites, like a site on bees, city spots, sports cars, cute & funny photos, emoticon collections… You get the idea.
The keys to online in-house promotion are then to:
1) first, find a personal and unique style;
2) then develop the product’s brand fully with as many varieties of media as possible;
3) then, simultaneously develop a linked ‘topic’, that most users would be interested in and come back to;
4) making content uploads a daily must-do.
Not that long ago, meta-tags, keywords and site descriptions were the one and only concern…